VISUAL IDENTITY & DESIGN
The White Pube
Working with G&Z from The White Pube was truly the most fun project. I wanted to make sure I capture the essence of what makes them so great, as 2 Art Critics and culture-setters we didn’t want to compromise at all who they are. This was just the start of a long relationship of us working together including a website and upcoming projects.
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The branding explored the idea of the pubemoji with the late 90s/early 00s blingee aesthics for each type of post or mood they were in.
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The White Pube
The White Pube
Working with G&Z from The White Pube was truly the most fun project. I wanted to make sure I capture the essence of what makes them so great, as 2 Art Critics and culture-setters we didn’t want to compromise at all who they are. This was just the start of a long relationship of us working together including a website and upcoming projects.
![](https://freight.cargo.site/t/original/i/0bcac9c5c94b11fadcd53137f3321c5af974b6cfab99a4018cce5bfc9ca28e52/intro_video_twp.gif)
![](https://freight.cargo.site/t/original/i/b1a148ca7a8eef3f4f67ad53243a8dd2f6160bbbf01caa190d4d868e6c00cd8a/TWP_PATTERNS.png)
![](https://freight.cargo.site/t/original/i/c1b6cb941d6814c993935cdef3995c70bdddf0c77bdfa96f0069fcfebd8330d6/TWP-ACTION-TILES.png)
![](https://freight.cargo.site/t/original/i/ada32a528f2cea3e360ea0c1c661a6edfc2ab0266369243cc1d87a1b061d4271/TWP_STORY-CARDS.png)
![](https://freight.cargo.site/t/original/i/8592fbfa3a274e2dbd99f8d2502114a7a99ada767cb6d4c31bb08a908288da35/TWP-CARDS.png)
![](https://freight.cargo.site/t/original/i/01a58ab5e47ef7dd41e258ae9fc6fefa88ab8d89f6426635fd60075702397b87/filter_twp.gif)
The branding explored the idea of the pubemoji with the late 90s/early 00s blingee aesthics for each type of post or mood they were in.
![](https://freight.cargo.site/t/original/i/ed520cf6b189bfbc77dbd6f5823aeda7a3656d66470c1f68247579587716a1d1/blingee.gif)
![](https://freight.cargo.site/t/original/i/0c17e875d9604d76d9571d663c0d61c37662fde369993bfd2a6e98617f65fcb5/blingee_test_2.gif)