Taraki is a organisation/collective which to improve access to mental health awareness, education, social supports, and research through culturally safe activities to benefit individual and community-level care for the Punjabi community. I was approached last year to work on the logo for their track team and the design was so liked that it became part of the latest collection to be printed in their shop. For this one, I wanted to do something a bit different then what people think of South Asian art and the style and dive deep into my love for the kinetic branding of the early aughts. Below is my process and final designs.

Branding/Merch 
2023
London