CREATIVE DIRECTION & DESIGN
jump! Festival
I was approached by jump! Festival, a event based in Walthamstow, London to help create branding for a new type of festival that celebrates games of all kinds and encourages play. I wanted to deconstruct the idea of video games and create hand made patterns that evoke sugar paper and cut & play crafts. Each pattern shows a different element of the festival.
![](https://freight.cargo.site/t/original/i/5cc9a13c6e8ce325c5e99a42c8ba830806f6e140014f3b12b9ddeaaf0462301e/JUMP_LOGO.png)
A nod to the art work of Eric Carle but in its own signature style. You can see layers of colours and textures that helped build what JUMP! was. In addition, I created signage for various game booths on the day of the festival.
![](https://freight.cargo.site/t/original/i/96989cd42f71538dc63ff037868d48b77808ed4fe52de054a31ef8c0e890402e/JUMP_PATTERN_1.jpg)
![](https://freight.cargo.site/t/original/i/17d854f18d98a157b0913fdcd0dec076d7a10368a9a0ba83489bbc0d97485f04/JUMP_PATTERN_3.jpg)
![](https://freight.cargo.site/t/original/i/ee72b0c6152dea2740354b30066dee6bcac8f8ba732a00d94389a21147727d4c/JUMP_PATTERN_5.jpg)
![](https://freight.cargo.site/t/original/i/250211cd7b7caf37aa011a60a423ee51cb3aad8b17ea34788e7b598688a9c107/JUMP_PATTERN_2.jpg)
![](https://freight.cargo.site/t/original/i/707750e69fdfe54c51e72344052c803b5e64e4da3c5680114e6672a0d5e83155/JUMP_PATTERN_4.jpg)
![](https://freight.cargo.site/t/original/i/48e65e6ea44325bc6fceb2e076290a04cc41389c17ba1f938e0c451a7a8cc172/JUMP_PATTERN_6.jpg)
![](https://freight.cargo.site/t/original/i/6587a69347522ee6d8f5ad40b51a70960bb295e4e668c021d7c09ed535522118/ST_8.png)
![](https://freight.cargo.site/t/original/i/f3f2724abe0a84946f1203badd416446008360381ea5fe7950a556ac9149f833/ST_1.png)
![](https://freight.cargo.site/t/original/i/c3746aea999885b735b0ea8cbb7e8c44d203eda6a7567b05fdcf021138091990/ST_2.png)
![](https://freight.cargo.site/t/original/i/d9660562b81cf499c7a5810ba7fec67e89b62941a9c04614d7afe12d250c53a4/ST_3.png)
![](https://freight.cargo.site/t/original/i/b569681209acc3e83e379b10d8f201f15cf360eda74e16bcd3732d6fa382ef49/ST_4.png)
![](https://freight.cargo.site/t/original/i/f094b9e352073996404a10f494f17ddd0ece386fb0db72ddac04ff174fb96b5a/ST_5.png)
![](https://freight.cargo.site/t/original/i/3525149c2cd783187a1658d67f23ef269a64882f3cb55ee106ab2ab4da15ec98/ST_6.png)
![](https://freight.cargo.site/t/original/i/6a7e87535dd792761d21795dcbcb9f7d34c09a61ec9c302161532bdc5cd48118/ST_7.png)
![](https://freight.cargo.site/t/original/i/975bf96af6dcfa06bba973fcb603bba64b7a64d8e3c59d39b78c5c470b35d7b5/Jump_annoucement_portrait_nodust.jpg)