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amad@amad.studio









a multidisciplinary amusement park
for creative ideas you wont see anywhere else.
Specialising in Creative Direction focusing on the Music & Arts community.

Amad Ilyas started amad.studio to mix up the digital and print worlds, bringing the internet and real life closer together.

With a background in the fine arts, Amad loves to experiment and create pieces that have their own style and aesthetic. Their work dives into themes like identity, culture, and nostalgia, drawing on our digital lives, pop culture, epherma, and human connections.

Amad has freelanced with top agencies worldwide, making collaboration a key part of their approach. They focus on music, arts, media, culture, and branding, creating visuals that stand out and are always down to talk about working together. 



Full CV here








Commisions:

Raveena
D36
88Rising
New Stance
Somerset House
Jam CIty
Florentino
Sorry Records
UN1QU3
jump Festival
DAYTIMERS
Dialled In
Kieran Yates

Press:
Crack Magazine
It’s Nice That
Fader
Mixmag
DJ Magazine
Kajal Magazine

Awards for Contributed Work:
Cannes Lion
ARIAS (Nominated)

Selected Exhibits: 
Manchester Museum British Museum Family
South Asia Gallery




ART DIRECTION & DESIGN


East is West


East is West founder Sonya Ghori, who brought me into East is West to craft the brand from the ground up. As both childs of immigrants from Pakistan we both have been living in this world between worlds and it was great to bring it to life with the power of Streetwear. Through many late night zooms, phone calls, and sending each other references across both sides of the pond we are ready to bring East is West to life Q4 2023.  We answered the age old question , of what is it really living in both the East & the West?

* Clothing designed & constructed by
various contractors.


2023
Global


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I wanted to bring in a lot of Eastern colours and typography to help craft the world that I felt wasn’t really represented in the current streetwear market.  Streetwear is something that is very accessible to everyone and we wanted to take inspiration from cultures to create a beautiful tapestry of weaving everything together. The logo and brand guidelines are very fluid as they adapt to their use in various ways.









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CREATIVE DIRECTION & DESIGN

jump! Festival


I was approached by jump! Festival, a event based in Walthamstow, London to help create branding for a new type of festival that celebrates games of all kinds and encourages play. I wanted to deconstruct the idea of video games and create hand made patterns that evoke sugar paper and cut & play crafts. Each pattern shows a different element of the festival.


2021
London










A nod to the art work of Eric Carle but in its own signature style. You can see layers of colours and textures that helped build what JUMP! was. In addition, I created signage for various game booths on the day of the festival.





















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ART DIRECTION & DESIGN

Sonic Landscapes of Colour

Sonic Landscapes of Colours are a 9 episode series of audio recordings broadcasted on the BBC that I was asked to come up the visual style and branding for. I wanted to use the syncopation of sound to create the typography and the art itself. This project allowed so many stories to be told by voices from Devon, a county in SW London. It was very important to me to stay true and local I can with the imagery and the over all feel of everything. Proud to say that this was one of the most listened to audio series on the BBC Sounds app as well nominated for a ARIA.

Have a listen here (UK Only)

2023
Devon







Sonic Landscapes of Colour evolved over time from its intitial idea and branding to the landscapes which preminate the series as it is now. The textures and “scapes” of Devon become important to showcase just as much as the audio showcased the Youth and the SW.







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ART DIRECTION & DESIGN


Jam City - Pillowland Site

Jam City, a very important artist who has bridged the gap between pop music and club aesthetics for various Artists as well as his own sound approached me to help build a site for Pillowland. The new album he was putting out , using the artwork from the album, I worked with my friend and brilliant Design Director Brian Aguilar to help bring it to life.

2020
London


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+44 7395871559
+1 732 983-8289
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