a multidisciplinary amusement park
established in 2019 and lead by
Amad Ilyas known for tapping into
imagination, curiousity and nostalgia
while always looking ahead at whats next.
amad.studio was born from a simple idea: mix the digital and print worlds into something new.
Rooted in the experimentation, the studio crafts unexpected works that embrace pop culture, aesthetic, and identity with its own twist.
Amad works with clients from all walks of life, bringing a distinctive approach to every project. Rooted in a deep exploration of identity and driven by a commitment to inclusivity, the studio champions fresh perspectives in an industry that often excludes themselves.Always open to conversations about creating something meaningful together.
For inquiries contact amad@amad.studio.
(„• ᴗ •„) ︎
︎ Selected Clients:
88Rising
In Real Life
Paramount
Universal
Warner
Land Rover
Cartoon Network
Jam City
︎ Press:
Crack Magazine
It’s Nice That
Fader
Mixmag
DJ Magazine
Kajal Magazine
︎ Award Contributions:
Cannes Lion
ARIAS (Nominated)
︎ Exhibitions:
British Museum
CREATIVE DIRECTION
In Real Life Website
Built the website 'www.inreal.life,' focusing on a sleek, user-friendly design that works smoothly on any device. The goal was to create a site that's easy to navigate and looks great, whether you're on a phone or a computer. Added interactive features to keep visitors engaged and make their experience as smooth as possible.
2024
Global
Global
ART DIRECTION & DESIGN
Cartoon Network Hotel
Cartoon Network Hotel
While over at Turner Broadcasting, I worked with a talented team to help bring the Cartoon Network Hotel to life working on various assets,
Leveraging the fantastic properties and art we had from the Cartoon Network library we created something that was truly one of its kind in a much needed space.
Project Role:
Art Director
Designer
* All work Produced while I was freelancing at
Turner Broadcasting (Now Warner Discovery)
Leveraging the fantastic properties and art we had from the Cartoon Network library we created something that was truly one of its kind in a much needed space.
Project Role:
Art Director
Designer
* All work Produced while I was freelancing at
Turner Broadcasting (Now Warner Discovery)
By leveraging the art style that kids and grownups have grown to love , we wanted to showcase the hotel as a space where everyone can remember that special feeling they have when tuned into the channel.
ART DIRECTION & DESIGN
LAND ROVER 4xFar Festival
LAND ROVER 4xFar Festival
A a weekend live music festival event combining award‑winning musical performances with lifestyle, culinary and adventure experiences to take place January 18‑19, 2020 at the Empire Grand Oasis in the Coachella Valley in Southern California. The first of its kind, merging music, art, experiencing the unknown and and exploring new adventures. I worked with a team to help concept and create the style of the festival as well as its presence in a digital space.
Project Role:
Art Director
Designer
* All work produced while I was freelancing at BBDO Worldwide
Project Role:
Art Director
Designer
* All work produced while I was freelancing at BBDO Worldwide
ART DIRECTION & DESIGN
East is West
East is West
East is West founder Sonya Ghori, who brought me into East is West to craft the brand from the ground up. As both childs of immigrants from Pakistan we both have been living in this world between worlds and it was great to bring it to life with the power of Streetwear. Through many late night zooms, phone calls, and sending each other references across both sides of the pond we are ready to bring East is West to life Q4 2023. We answered the age old question , of what is it really living in both the East & the West?
* Clothing designed & constructed by
various contractors.
* Clothing designed & constructed by
various contractors.
I wanted to bring in a lot of Eastern colours and typography to help craft the world that I felt wasn’t really represented in the current streetwear market. Streetwear is something that is very accessible to everyone and we wanted to take inspiration from cultures to create a beautiful tapestry of weaving everything together. The logo and brand guidelines are very fluid as they adapt to their use in various ways.
